Quotes by Subject: Sales & Advertising
Quote |
Author |
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There is no problem in business that cannot be solved by more revenue. | |||
A lie told often enough becomes the truth. | * | ||
In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman. | |||
The consumer is not a moron; she is your wife. | |||
The public does not know what it wants, and there is no sure way of finding out until the idea is exposed under normal conditions of sale. If people could tell you in advance what they want, there would never have been a wheel, a lever, much less an automobile, airplane, or a TV set. | |||
Advertising is the art of convincing people to pay money they don't have for something they don't need. | |||
Half the money I spend on advertising is wasted; the trouble is I don't know which half. | |||
No one ever went broke underestimating the taste of the American public. | |||
I listen to everybody and take notes. Particulary salesmen. They get close to people. | |||
Can you believe how many awards shows they have now? They have awards for commercials. The Cleo Awards, a whole show full of commercials. I taped it and then I fast forwarded through the whole thing. | |||
A brand is the complex result of marketing and operating decisions leading to one single point: The promise made to the consumer. | |||
Advertising is 85% confusion and 15% commission. | |||
Advertising is a valuable economic factor because it is the cheapest way of selling goods, particularly if the goods are worthless. | |||
I think that I shall never see a billboard lovely as a tree. Perhaps, unless the billboards fall, I'll never see a tree at all. | |||
Advertisements contain the only truths to be relied on in a newspaper. | |||
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another. | * | ||
Fashions are the only induced epidemics, proving that epidemics can be induced by tradesman. | |||
Chess is as elaborate a waste of human intelligence as you can find outside an advertising agency. | |||
In America, through pressure of conformity, there is freedom of choice, but nothing to choose from. | |||
Once the people begin to reason, all is lost. | * | ||
Charm is a way of getting the answer yes without asking a clear question. | * | ||
42.7% of statistics are made up on the spot. | * | ||
*indicates a past Quote of The Week
